BHR sell a wide range of products focusing on the following therapy areas; Cardiovascular, Diabetes, Urinalysis, Allergy / Intolerance, Haematology, Female Health and Neurostimulation.
We found that as some of the products belonged to licensed brands, the overall corporate branding was missing, and the website was confusing to navigate. Another challenge was getting a consistent flow of traffic through the website and a seamless customer buyer journey. The website was plagued with issues and BHR Pharmaceuticals were not receiving the necessary support from their developers.
Over the last couple of years, we have helped BHR achieve online sales targets. This has been carried out by developing a consistent and functioning ecommerce website that strengthens their brand. By developing branded websites for some of their licensed products, conversion rates have increased by over 67%.
About the Client
Established in 1990, BHR Pharmaceuticals Limited is a market leader in the provision of Point of Care diagnostics.
Industry: Health Care
- Website Development
- eCommerce Design
- Conversion Rate Optimisation
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