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CSS is widely used in web design and development to help create stunning websites. Whether you are experienced in using CSS or at the learning stage, there are always new tips and techniques you can add to your...

SEM (or search engine marketing) is an umbrella term for SEO and PPC. A business can use both strategies to improve online visibility and increase traffic. While both strategies are similar, they also share some key...

Every SEO strategy should include content marketing. As a top-ranking factor, creating high-quality content helps you serve your customers while boosting your SEO performance. But how can you create high-quality...

The features you incorporate into the design of your website can go a long way towards developing a positive user experience (UX). Some web design features are more popular with users than others and are more effective...

Web design and SEO work well together. The two work so well together that it’s like a match made in heaven! Working seamlessly together can drive traffic, boost online visibility, and generate a positive user...

Readability and SEO are something that many people may not connect or think of together. Compared to other elements of an SEO strategy, readability in content marketing fails to get a mention. Despite this, SEO tools...

If you haven’t yet benefitted from what social media marketing has to offer, check out our guide on creating a winning social media strategy!

Web design is continually evolving. With new technologies and improvements in browser support, web designers can be a lot more creative with their designs. Refreshing your website with some of these web design 2023...

If you are unsure about anything web design & development related, we’ve got you covered! You can find answers to the most common questions below! Is your website looking dated? Find out if it’s time to get a much...

When it comes to content marketing, persuasion is power. Using the power of persuasion in your content marketing can lead a customer from the awareness stage all the way through to the decision stage. Let’s explore...

Tips for creating a successful website redesign strategy Do you know how to create a successful website redesign strategy? If you're thinking of changing your web design, there are some points to consider. Following...

Given that more than half of website traffic now comes from mobile, it’s essential your website is fully optimised for mobile devices. If you want to continue reaching your customers, you’ll want to consider our guide...

Trying to get your business to appear high in the search engine results can be a mountainous task. Fortunately, physical and local businesses don’t need to struggle to climb the SEO mountain. Local SEO is a way to help...

Repurposing content is one of those content marketing strategies that many of us know about but don’t do all that often (if at all!). Any marketer who has struggled to develop new and exciting content, fear not....

Landing pages play a crucial role in converting leads. Yet with the endless amount of landing pages that you’ll encounter online, how can you make yours effective enough to drive those important conversions? Read on...

E-commerce and online shopping continue to grow year on year, with a yearly growth rate of 3% expected up till 2025. As online shopping continues to grow, the platforms and eCommerce design trends of shopping platforms...

Are you using big data already? If not, don’t worry. Big data isn’t meant to put you off. Instead, big data can provide you with a wealth of information for improving decisions and your inbound marketing efforts. We’ll...

Your website and SEO are like a marriage made in heaven. A website without SEO won’t have much traffic or online visibility while SEO without a website is non-existent. You stand no chance of ranking highly without...

Despite the fact local and localised search terms, such as “near me” or entering a location have seen an astonishing 900% increase, local SEO efforts are often overlooked. When 78% of local searches now lead to a...

A well-designed and responsive website will help improve your user experience. Not only is user experience important for SEO but also for attracting customers.  From catching a user’s attention to leading a customer to...

The battle between inbound marketing and outbound marketing has been around ever since HubSpot CEO Brian Halligan coined the term ‘inbound marketing’ in 2005. Since then, marketers have compared the two methodologies...

Domain authority is an important SEO metric that can give you a clear idea of how your website ranks in the search results. One of the most popular metrics for determining the authority of your site, improving your...

When was the last time your website had a redesign? If it’s been some time since your website last had a fresh coat of paint, it may be time to consider going for an all-out redesign. But how do we know when it’s time...

In today’s digital world, the performance of your website can make or break your business. No matter how successful your other marketing tactics are if you have a badly performing website, you are making a critical...

Developing an effective SEO strategy is no walk in the park. If you want to increase your rankings within the search engine results and drive conversions, you need to have an SEO strategy that is targeted and focused...

A successful search engine optimisation (SEO) campaign should always include developing an effective link-building strategy. Links play a vital role in SEO. Without them, you can say goodbye to high rankings. That...

Technology is changing all the time. Web design trends come and go. Artificial intelligence is getting more clever day by day. As advances in technology continue to develop, so too does web design. It should come as no...

A well-designed website will help attract visitors and create a positive user experience for your site visitors. As well as being useable and functional, a website will also need to incorporate design elements to help...

If you want to get noticed in today’s digital world, you need to understand and optimise your local SEO. Local SEO has seen a significant rise in recent years. Around one-third of customers will search online for...

Are you looking at designing or re-designing your website? There’s a lot that goes into designing a website, from the planning stage to the testing stage, all before the website goes live. There’s also the choice of...

You are probably aware of the saying ‘content is king’, right? That’s because content marketing is a vital ingredient of any digital campaign. Not only in answering your audience’s questions but also in building trust,...

Your website plays a crucial role in attracting leads and boosting conversions. When 41.6% of users state that web design is the top criteria for determining a company’s credibility (according to research by Stanford...

The way people buy things is much more complex in today’s digital landscape than ever before. With more information available at our fingertips, customers want to be well informed before making a purchasing decision....

Web design can be tricky. There are many elements to balance and get right to create a positive user experience. Whether it’s elements to try and encourage users to engage or interact, creating a visual and...

You’ve got the dream website, or so you thought. You’ve spent ages trying to get a website with a professional design, compelling copy, and nice features. Except, the traffic you are getting on your site isn’t going...

WordPress is the most popular Content Management Systems (CMS) available to bloggers and website developers. It is estimated that around 455 million websites use WordPress as of 2021. One of the biggest advantages of...

AIDA is a consumer behaviour sequential model that while traditionally used for marketing and advertising, can be applied to web design. In today’s digital landscape, web developers and designers ‘in the know’ use AIDA...

Heatmaps are a tool that you can use in web design to help determine user behaviour and improve your user experience. While similar ideas are used for other behavioural research, heat maps are an essential tool used...

Meet buyer personas. Just the same way your customers meet your brand, a buyer persona gets you familiar with your ideal customers. Think of it as getting to know a friend. If you are not using buyer personas already,...

The lead generation process plays a significant role in inbound marketing. If you want to attract more customers, you need to look at generating leads. The days of broadcasting a marketing message to the masses in the...

Yoast SEO is a tool you can use with WordPress to optimise your content for SEO. Search engine optimisation (SEO) is an important factor in any digital marketing strategy, which is key to attracting targeted traffic to...

Colour can make a real impact. The colour choices you make can have a strong influence on people’s emotions, even more so than the content. The same goes for the colours used in your website design. This is worth...

A website’s design is an important aspect of your business’s online presence. That’s why it’s important to get a well-designed website that will make the right impact. It is estimated that around 66% of web users would...

The performance of your website means everything. You want to create a website that not only looks good but functions well too. Creating a design that is both visually stimulating and enhances your website’s...

The finance sector accounts for 8.6% of the UK economy’s total output. That is equivalent to £164.8 billion contributed to the economy!  The finance sector is extremely competitive, with financial advisors,...

Search engine optimisation (SEO) is an important tool for any organisation's digital marketing strategy in order to attract targeted traffic to their site. Simply put, SEO is the process of optimising your website’s...

The search engine optimisation (SEO) industry continues to grow year-on-year. Now expected to be worth around £60billion, SEO plays a vital role in any digital marketing strategy to make your site more visible in...

Web design is forever changing and evolving. Influenced by cultural changes, it is hardly surprising that over the last year, websites favoured more creative and visually attractive designs. As we were forced into...

Introducing Aaron Middleton I am excited to announce I have recently joined Dreamscape Design in the role of Junior Digital Marketing Executive, where I will be working alongside the Creative Director, James. To give a...

Do you want to get started with Inbound Marketing but not sure where to begin? Well you’ve come to the right place. Our beginner’s guide to Inbound Marketing will educate you about the basics of Inbound Marketing, explain how it can help your business and describe key inbound strategies and tactics.

We often get approached by businesses asking us to increase their website traffic via an SEO or PPC campaign. People have a pretty good understanding of what SEO and Pay Per Click are and how they can generate targeted...

Choosing the right web design agency for your business can be a difficult task. There are numerous agencies, of all shapes, sizes and specialisms, who want your business. They will all say that they’re the right agency...

How do you get a website developed that will deliver growth for your business? How do you make sure your hard-earned cash isn’t thrown away on another failed web design project? Read on to discover 5 web design secrets...

SEO (or Search Engine Optimization) has been a key marketing strategy for businesses of all shapes and sizes, for many years. Whether you’re a global brand targeting an international market, or a small business...

August 6th 1991 is an important date that Internet users should remember. Why? You may ask… Because on this date the first web page went live and the web as we know it was born. From this, the web design industry was...

What does it take to run a successful Inbound Marketing campaign? It takes great content, plenty of research, the right knowledge and skills, and a strong team of inbound marketeers. But that’s not all… As with any...

Content Marketing is an integral part of your Inbound Marketing Strategy and if it’s not carried out correctly, it can lead to poor results and wasted hours. But don’t fret… Just follow this simple guide and you’ll...

Building a successful Inbound Marketing campaign is a process which involves many different elements. Setting goals, reaching your audience, converting leads and analysing your data, are all part of this process....

Inbound Marketing has seen a huge rise in popularity over the last decade, with businesses across the world integrating inbound methodologies into their marketing strategies. This is no surprise, as Inbound Marketing...

You’ve no doubt heard the terms Inbound Marketing and Outbound Marketing banded about, particularly if you work within the marketing industry. But what do these terms actually mean and how do they relate to your...

Landing pages are an essential part of any website and should be included as a high priority feature in your website design project. So, are you using landing pages yet? If not, you really need to get started....

It’s been a busy few months at Dreamscape. Not only have we been working hard on some exciting projects, but we’ve also moved our Midlands HQ to the Coventry University Technology Park in Coventry City Centre. The...

Find out how the Hubspot CRM can streamline your business, capture leads and increase sales When you get down to the nitty gritty, all websites share the same goal. They all have the sole purpose of increasing revenue...

Are you looking to have your first website developed, or perhaps you've already got a website and are looking to have a refresh and re-design? Maybe you’ve carried out your initial research and you have found there are...

Ecommerce is a growing industry – this is a great time to invest in it and build your own online emporium from scratch. At the same time, competition is tough, and you have to have the marketing collateral and products...

Last month we spoke about the web design trends of 2018, from big bold fonts and geometric shapes, to broken grid layouts and vertical text. 2018 is looking like an exciting year, as those pesky web design agencies try...

2017 provided us with some exciting advances in web design and this led to some bold, brave and inspiring design trends across the web. Many of these trends, including mobile-first, responsive design and video...

If you’ve been keeping up with the Dreamscape blog you will know that we are advocates of the mobile-first methodology for web design, and have written articles outlining the positives of this approach. But… as is true...

Many companies rely on local traffic in order to succeed. Brick and mortar businesses such as restaurants, beauty parlours, bakeries, or small retail outlets, will rely on local customers being able to easily locate...

Coventry beat off strong opponents to claim the prestigious title of UK’s City of Culture 2021, which is a fantastic result for the city and will surely reap huge rewards. But what does this mean for the digital...

The well-known idiom “being sent to Coventry” means to be ostracised, ignored and treated as if you do not exist. Which is, frankly, a horrible situation for anyone to be in! Nobody knows exactly where this phrase...

Designing a successful website may appear to be a simple task, but there are many factors that need to be considered by the designer to ensure that it not only looks great, but also delivers customers and sales to the...

So, it's nearing the end of 2017 and websites are getting bigger, bolder and brighter. With new technology and faster broadband speeds there's no excuse for website owners to be providing anything less than a fantastic...

The mobile web has seen huge growth over the last few of years and now accounts for over half of all web traffic. So if you aren’t focusing on your mobile SEO yet, you will already be losing ground to your competition...

ECommerce websites are notoriously problematic when it comes to SEO. This is partly down to the format and structure of eCommerce systems, partly down to human error and in some instances laziness! But don’t take...

In our last blog post (Web Design Trends of 2017 - Part 1) we discussed some of the major web design trends of 2017 so far. This included mobile-first and responsive design due to the rise in mobile web usage,...

As we near the half way point in 2017, it is the perfect time to look at which web design trends will be defining this year. There are many factors that affect web design trends. One of the most influential is the...

With 60% of search queries coming from mobile devices and Google’s decision to go down the route of mobile-first indexing, 2017 will be the year that an error free mobile eCommerce website is a must. Whilst these...

Creating a website is hard work. It takes planning and collaboration with your development team. Selecting the wrong team can lead to costly mistakes and delays, not to mention plenty of frustration. When researching a...

With eCommerce sales expected to grow exponentially in 2017 and with more online shoppers using mobile devices, if your eCommerce store is not up to scratch, you will be losing valuable sales. Don’t fall into the same...

Before we go into creating a good keyword strategy, we need to know how Search Engines work. Google, like all the other major search engines aim to provide the best user experience possible. In order to maintain its...

So you have decided you want to start selling your products online and have identified that you need to create an eCommerce website to do so. Next step, how do you actually go about creating your online shop? You will...

When having an ecommerce website developed the chances are most of your budget will be spent on the initial design and development of the ecommerce solution. Creating a decent ecommerce solution is not a straight...

So, you’ve gone through the hard work of getting your eCommerce site live, populated the products and categories, and made sure that the site looks and performs beautifully. Now you can sit back and relax, and watch...

Attracting customers to your online store is always going to be a key factor in your eCommerce strategy. But once you have your perfect customer, how do retain eCommerce customers, keep them interested and, further...

You may be wondering, is mobile commerce important for my business? The answer to this question is without a doubt a resounding YES. Recent data shows that mobile commerce is not only on the increase but now makes up...

We have compiled the 5 best card providers for WordPress based on customer popularity, and also how easy it is to integrate with WordPress and setup the account. Before we jump into the actual card providers there are...

With so many eCommerce platforms and solutions available for online store owners and website developers, what is the best eCommerce platform to use? Firstly, I suppose we need to define what we mean by best. Everyone’s...

We all know the importance of having a mobile-friendly, responsive website design now, don’t we? And if not, where have you been? A responsive website design improves your website’s visibility and usability on mobile...

Creating an eCommerce website can be extremely difficult to manage, especially if you have not gone through the process before. Even the most experienced eCommerce entrepreneurs can see their website development costs...

WordPress is one of the most popular content management platforms available. Over 25% of all websites are powered by WordPress and it is used by more than 74 million sites. WordPress is a great platform to get a...

Creating a website to sell your products online is a no brainer. Ecommerce sales have been rising for years and an online store can be a lot more lucrative and cost effective than a traditional brick and mortar store....

So you’ve been through the gruel and grind of getting your shop online, suffered the late nights getting your business plan together, ironed out the bugs and quirks during development and pulled your hair out while...

One of the latest, fastest growing and more sinister cyber-scams that is hitting the Internet by storm is “Ransomware”. This malware attack prevents you from accessing your website and/or data, until a ransom payment...

The world of web design is constantly evolving and going through many changes. Over the last few years the terminology “responsive web design” has been continuously banded about. Google made changes to its search...

You’ve had your website redesigned or redeveloped and you are really happy with the work carried out by your web design agency. It’s now time to go live. You are excited, anxious, wondering what your customers will...

Every website owner will at some point have to select a website hosting package, usually once their website has been completed by their web design company, but what are the factors to consider when choosing a hosting...