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Welcome to our blog. You can find all sorts of useful information here about Web Design, Inbound Marketing and Hubspot CRM. Get stuck in, and don’t forget to leave your thoughts in the comments section!

How your social media strategy can boost SEO

How your social media strategy can boost SEO

SEO and social media may seem like entirely different digital marketing strategies at first glance. However, the two have a much more important relationship than you may initially realise. Let’s explore this in more...

A guide to creating an effective SEO strategy 2024

A guide to creating an effective SEO strategy 2024

SEO (or search engine optimisation) involves optimising your website (both onsite and offsite) to gain greater visibility in the search results. Creating an effective SEO strategy requires keeping up to date with the...

A beginner’s guide to responsive web design

A beginner’s guide to responsive web design

As mobile traffic continues to increase, ensuring your website is optimised for all devices is essential. Now the dominant source of web traffic, you are missing out on valuable leads if your site is not fully...

11 Google Search Console features essential for SEO

11 Google Search Console features essential for SEO

Google Search Console is a popular tool for SEO professionals and website admins. Despite this, many businesses have never benefitted from the features it offers. We look at 11 Google Search Console features essential...

The difference between UI and UX and why it matters

The difference between UI and UX and why it matters

User experience and user interface are two components of web design. While similar, the two have distinct differences that set them apart. Given the similarities between the two, many people often confuse them. In this...

Answering your popular questions on SEO

Answering your popular questions on SEO

SEO is a digital marketing strategy that helps websites grow their online reach and presence. However, there are many elements and tactics that you can use as part of an effective SEO strategy. To help you better...

7 tips for optimising images in web design

7 tips for optimising images in web design

Images play a crucial role in web design, providing a website with aesthetically pleasing and visually appealing elements. However, trying to balance image quality and page speed is a problem many people experience. To...

10 top tips for growing your YouTube channel

10 top tips for growing your YouTube channel

YouTube is the second-most popular website, with over 2.7 billion monthly active users in 2023. As the second biggest search engine behind Google, with around 2,500 videos uploaded every minute, the competition to grow...

The web design trends we expect to take off in 2024

The web design trends we expect to take off in 2024

As we reach the end of 2023, it’s time to peer through the looking glass and see what web design trends are on the horizon. So, step into the future with us as we cover the web design trends we expect to take off in...

The top 10 principles of good and effective web design

The top 10 principles of good and effective web design

Does your website struggle to retain users? Perhaps the conversion rate on your website isn’t as high as you’d like. There are many reasons why a website can suffer these fates, from a poor layout and design to a lack...

8 things you probably didn’t know about CSS

8 things you probably didn’t know about CSS

CSS is widely used in web design and development to help create stunning websites. Whether you are experienced in using CSS or at the learning stage, there are always new tips and techniques you can add to your...

A guide to creating high-quality content

A guide to creating high-quality content

Every SEO strategy should include content marketing. As a top-ranking factor, creating high-quality content helps you serve your customers while boosting your SEO performance. But how can you create high-quality...

The 7 most popular web design features with users

The 7 most popular web design features with users

The features you incorporate into the design of your website can go a long way towards developing a positive user experience (UX). Some web design features are more popular with users than others and are more effective...

11 web design essentials to consider for SEO

11 web design essentials to consider for SEO

Web design and SEO work well together. The two work so well together that it’s like a match made in heaven! Working seamlessly together can drive traffic, boost online visibility, and generate a positive user...

Web design trends taking hold in 2023

Web design trends taking hold in 2023

Web design is continually evolving. With new technologies and improvements in browser support, web designers can be a lot more creative with their designs. Refreshing your website with some of these web design 2023...

How to create a successful website redesign strategy

How to create a successful website redesign strategy

Tips for creating a successful website redesign strategy Do you know how to create a successful website redesign strategy? If you're thinking of changing your web design, there are some points to consider. Following...

A guide to mobile-friendly websites

A guide to mobile-friendly websites

Given that more than half of website traffic now comes from mobile, it’s essential your website is fully optimised for mobile devices. If you want to continue reaching your customers, you’ll want to consider our guide...

7 eCommerce web design trends taking hold in 2022

7 eCommerce web design trends taking hold in 2022

E-commerce and online shopping continue to grow year on year, with a yearly growth rate of 3% expected up till 2025. As online shopping continues to grow, the platforms and eCommerce design trends of shopping platforms...

Using big data in your inbound marketing strategy

Using big data in your inbound marketing strategy

Are you using big data already? If not, don’t worry. Big data isn’t meant to put you off. Instead, big data can provide you with a wealth of information for improving decisions and your inbound marketing efforts. We’ll...

6 ways a website and SEO work together

6 ways a website and SEO work together

Your website and SEO are like a marriage made in heaven. A website without SEO won’t have much traffic or online visibility while SEO without a website is non-existent. You stand no chance of ranking highly without...

6 more CSS tricks to help boost your user experience

6 more CSS tricks to help boost your user experience

A well-designed and responsive website will help improve your user experience. Not only is user experience important for SEO but also for attracting customers.  From catching a user’s attention to leading a customer to...

SEO tips – how to increase your domain authority

SEO tips – how to increase your domain authority

Domain authority is an important SEO metric that can give you a clear idea of how your website ranks in the search results. One of the most popular metrics for determining the authority of your site, improving your...

How to analyse the performance of your website

How to analyse the performance of your website

In today’s digital world, the performance of your website can make or break your business. No matter how successful your other marketing tactics are if you have a badly performing website, you are making a critical...

The future of web design

The future of web design

Technology is changing all the time. Web design trends come and go. Artificial intelligence is getting more clever day by day. As advances in technology continue to develop, so too does web design. It should come as no...

6 CSS tricks to help spice up your web design

6 CSS tricks to help spice up your web design

A well-designed website will help attract visitors and create a positive user experience for your site visitors. As well as being useable and functional, a website will also need to incorporate design elements to help...

7 web design strategies to improve conversions

7 web design strategies to improve conversions

Your website plays a crucial role in attracting leads and boosting conversions. When 41.6% of users state that web design is the top criteria for determining a company’s credibility (according to research by Stanford...

Is web design an art or science?

Is web design an art or science?

Web design can be tricky. There are many elements to balance and get right to create a positive user experience. Whether it’s elements to try and encourage users to engage or interact, creating a visual and...

The ultimate guide to WordPress SEO

The ultimate guide to WordPress SEO

WordPress is the most popular Content Management Systems (CMS) available to bloggers and website developers. It is estimated that around 455 million websites use WordPress as of 2021. One of the biggest advantages of...

Implementing the AIDA model into a web design project

Implementing the AIDA model into a web design project

AIDA is a consumer behaviour sequential model that while traditionally used for marketing and advertising, can be applied to web design. In today’s digital landscape, web developers and designers ‘in the know’ use AIDA...

Yoast SEO – optimise your WordPress content for SEO

Yoast SEO – optimise your WordPress content for SEO

Yoast SEO is a tool you can use with WordPress to optimise your content for SEO. Search engine optimisation (SEO) is an important factor in any digital marketing strategy, which is key to attracting targeted traffic to...

7 SEO best practices for financial services

7 SEO best practices for financial services

The finance sector accounts for 8.6% of the UK economy’s total output. That is equivalent to £164.8 billion contributed to the economy!  The finance sector is extremely competitive, with financial advisors,...

10 SEO tips for charities and non-profits

10 SEO tips for charities and non-profits

Search engine optimisation (SEO) is an important tool for any organisation's digital marketing strategy in order to attract targeted traffic to their site. Simply put, SEO is the process of optimising your website’s...

A no-nonsense guide to local SEO for 2022

A no-nonsense guide to local SEO for 2022

The search engine optimisation (SEO) industry continues to grow year-on-year. Now expected to be worth around £60billion, SEO plays a vital role in any digital marketing strategy to make your site more visible in...

10 web design trends for 2022

10 web design trends for 2022

Web design is forever changing and evolving. Influenced by cultural changes, it is hardly surprising that over the last year, websites favoured more creative and visually attractive designs. As we were forced into...

Beginner’s Guide to Inbound Marketing

Beginner’s Guide to Inbound Marketing

Do you want to get started with Inbound Marketing but not sure where to begin? Well you’ve come to the right place. Our beginner’s guide to Inbound Marketing will educate you about the basics of Inbound Marketing, explain how it can help your business and describe key inbound strategies and tactics.

Choosing the Right Web Design Agency for Your Business

Choosing the Right Web Design Agency for Your Business

Choosing the right web design agency for your business can be a difficult task. There are numerous agencies, of all shapes, sizes and specialisms, who want your business. They will all say that they’re the right agency...

5 Web Design Secrets for Business Growth

5 Web Design Secrets for Business Growth

How do you get a website developed that will deliver growth for your business? How do you make sure your hard-earned cash isn’t thrown away on another failed web design project? Read on to discover 5 web design secrets...

The Role of SEO in Inbound Marketing

The Role of SEO in Inbound Marketing

SEO (or Search Engine Optimization) has been a key marketing strategy for businesses of all shapes and sizes, for many years. Whether you’re a global brand targeting an international market, or a small business...

Growth-Driven Design vs Traditional Web Design

Growth-Driven Design vs Traditional Web Design

August 6th 1991 is an important date that Internet users should remember. Why? You may ask… Because on this date the first web page went live and the web as we know it was born. From this, the web design industry was...

5 Inbound Marketing Tools to Boost Your Campaign

5 Inbound Marketing Tools to Boost Your Campaign

What does it take to run a successful Inbound Marketing campaign? It takes great content, plenty of research, the right knowledge and skills, and a strong team of inbound marketeers. But that’s not all… As with any...

How to Create a Successful Content Marketing Strategy

How to Create a Successful Content Marketing Strategy

Content Marketing is an integral part of your Inbound Marketing Strategy and if it’s not carried out correctly, it can lead to poor results and wasted hours. But don’t fret… Just follow this simple guide and you’ll...

5 Steps to a Successful Inbound Marketing Strategy

5 Steps to a Successful Inbound Marketing Strategy

Building a successful Inbound Marketing campaign is a process which involves many different elements. Setting goals, reaching your audience, converting leads and analysing your data, are all part of this process....

The Benefits of Inbound Marketing

The Benefits of Inbound Marketing

Inbound Marketing has seen a huge rise in popularity over the last decade, with businesses across the world integrating inbound methodologies into their marketing strategies. This is no surprise, as Inbound Marketing...

Inbound Marketing vs Outbound Marketing

Inbound Marketing vs Outbound Marketing

You’ve no doubt heard the terms Inbound Marketing and Outbound Marketing banded about, particularly if you work within the marketing industry. But what do these terms actually mean and how do they relate to your...

We’re on the move! Dreamscape Moves HQ to Coventry

We’re on the move! Dreamscape Moves HQ to Coventry

It’s been a busy few months at Dreamscape. Not only have we been working hard on some exciting projects, but we’ve also moved our Midlands HQ to the Coventry University Technology Park in Coventry City Centre. The...

Using Hubspot CRM to capture leads and increase sales

Using Hubspot CRM to capture leads and increase sales

Find out how the Hubspot CRM can streamline your business, capture leads and increase sales When you get down to the nitty gritty, all websites share the same goal. They all have the sole purpose of increasing revenue...

Top 7 Web Design Myths Explained

Top 7 Web Design Myths Explained

Are you looking to have your first website developed, or perhaps you've already got a website and are looking to have a refresh and re-design? Maybe you’ve carried out your initial research and you have found there are...

How to grow your eCommerce business in year one

How to grow your eCommerce business in year one

Ecommerce is a growing industry – this is a great time to invest in it and build your own online emporium from scratch. At the same time, competition is tough, and you have to have the marketing collateral and products...

Web Design Trends of 2018 – Part 2

Web Design Trends of 2018 – Part 2

Last month we spoke about the web design trends of 2018, from big bold fonts and geometric shapes, to broken grid layouts and vertical text. 2018 is looking like an exciting year, as those pesky web design agencies try...

Web Design Trends of 2018 – Part 1

Web Design Trends of 2018 – Part 1

2017 provided us with some exciting advances in web design and this led to some bold, brave and inspiring design trends across the web. Many of these trends, including mobile-first, responsive design and video...

Optimising Your Mobile Website For Local SEO

Optimising Your Mobile Website For Local SEO

Many companies rely on local traffic in order to succeed. Brick and mortar businesses such as restaurants, beauty parlours, bakeries, or small retail outlets, will rely on local customers being able to easily locate...

Has your website been sent to Coventry?

Has your website been sent to Coventry?

The well-known idiom “being sent to Coventry” means to be ostracised, ignored and treated as if you do not exist. Which is, frankly, a horrible situation for anyone to be in! Nobody knows exactly where this phrase...

5 Web Design Secrets You’re Not Supposed To Know!

5 Web Design Secrets You’re Not Supposed To Know!

Designing a successful website may appear to be a simple task, but there are many factors that need to be considered by the designer to ensure that it not only looks great, but also delivers customers and sales to the...

Top 5 Web Design Mistakes and How to Avoid Them

Top 5 Web Design Mistakes and How to Avoid Them

So, it's nearing the end of 2017 and websites are getting bigger, bolder and brighter. With new technology and faster broadband speeds there's no excuse for website owners to be providing anything less than a fantastic...

Mobile Web Design SEO Ranking Factors 2017

Mobile Web Design SEO Ranking Factors 2017

The mobile web has seen huge growth over the last few of years and now accounts for over half of all web traffic. So if you aren’t focusing on your mobile SEO yet, you will already be losing ground to your competition...

5 eCommerce SEO issues that may be costing you sales

5 eCommerce SEO issues that may be costing you sales

ECommerce websites are notoriously problematic when it comes to SEO. This is partly down to the format and structure of eCommerce systems, partly down to human error and in some instances laziness! But don’t take...

Web Design Trends for 2017 (part 2)

Web Design Trends for 2017 (part 2)

In our last blog post (Web Design Trends of 2017 - Part 1) we discussed some of the major web design trends of 2017 so far. This included mobile-first and responsive design due to the rise in mobile web usage,...

Web Design Trends for 2017 (Part 1)

Web Design Trends for 2017 (Part 1)

As we near the half way point in 2017, it is the perfect time to look at which web design trends will be defining this year. There are many factors that affect web design trends. One of the most influential is the...

Top 8 Tips For A Smooth Magento Development

Top 8 Tips For A Smooth Magento Development

With eCommerce sales expected to grow exponentially in 2017 and with more online shoppers using mobile devices, if your eCommerce store is not up to scratch, you will be losing valuable sales. Don’t fall into the same...

How To Create A Good Keyword Strategy

How To Create A Good Keyword Strategy

Before we go into creating a good keyword strategy, we need to know how Search Engines work. Google, like all the other major search engines aim to provide the best user experience possible. In order to maintain its...

How to Create an eCommerce Website, Successfully!

How to Create an eCommerce Website, Successfully!

So you have decided you want to start selling your products online and have identified that you need to create an eCommerce website to do so. Next step, how do you actually go about creating your online shop? You will...

Top 6 eCommerce Website Hidden Costs

Top 6 eCommerce Website Hidden Costs

When having an ecommerce website developed the chances are most of your budget will be spent on the initial design and development of the ecommerce solution. Creating a decent ecommerce solution is not a straight...

Superior SEO Strategies For eCommerce Sites

Superior SEO Strategies For eCommerce Sites

So, you’ve gone through the hard work of getting your eCommerce site live, populated the products and categories, and made sure that the site looks and performs beautifully. Now you can sit back and relax, and watch...

5 Ways to Retain eCommerce Customers

5 Ways to Retain eCommerce Customers

Attracting customers to your online store is always going to be a key factor in your eCommerce strategy. But once you have your perfect customer, how do retain eCommerce customers, keep them interested and, further...

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