7 eCommerce web design trends taking hold in 2022

E-commerce and online shopping continue to grow year on year, with a yearly growth rate of 3% expected up till 2025. As online shopping continues to grow, the platforms and eCommerce design trends of shopping platforms will continue to evolve and grow.

The changes in technology and the growing rise of using mobile devices to browse the web also contribute to the ever-changing eCommerce landscape. A design that may have worked very well a few years ago may now struggle to drive those conversions.

Staying one step ahead and keeping up with the industry changes and shifting trends will help ensure your eCommerce site continues to bring in sales and attract customers to your brand. We’ve picked out 7 eCommerce web design trends taking hold in 2022 to help you stay ahead:

Ecommerce design trends 2022

1. Minimalism

The old saying “less is more” couldn’t be truer for eCommerce websites. Cleaning your product pages of clutter and placing much greater focus on the product you are trying to sell works more favourably for a better user experience and is a growing eCommerce design trend that’s becoming increasingly popular.

As competition continues to grow, you need to make sure your consumers can easily find your products. A minimalist design makes effective use of whitespace and doesn’t clutter a page unnecessarily, making it much easier and clearer for shoppers.

Not only that, but a minimalistic design that cuts down on fancy animations and unnecessary images will improve your page speed. The faster your page speed, the greater your conversion rate is likely to be.

The Office website makes use of a minimalist design to place greater emphasis on the products, without any elements that can distract someone browsing the site:

Screenshot showing a minimalist eCommerce web design trend on the Office website

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2. Micro animations

Another popular eCommerce design trend that is taking hold in 2022 is micro animations. Micro animations, such as a hover effect on CTAs or a moving shopping cart when something is added, help to catch the user’s eye, and make an eCommerce store more visually engaging.

While only micro, the animations can make a big difference to the interaction and user experience of your online store. Micro animations are also a great way to improve interaction, by highlighting interactive parts of a page that can be clicked on.

Implementing micro animations into your eCommerce web design is a great way to keep shoppers on your site. Just remember, the animations need to be micro and not resource intensive which slows down page speed.

Here are some micro animations in action:

Examples of different micro animations

Image source: Dribble

3. Improved filter controls

Filter controls have become important for searching on eCommerce sites, allowing a shopper to narrow down a search based on specific filters. While filters have been around for some time, the growing demand for online shopping has resulted in improved filter controls.

Filters are used to improve the user experience and help shoppers find products quickly. But eCommerce websites have fairly recently started to improve the filter controls, moving away from the use of checkboxes and dropdowns.

Many eCommerce websites are starting to make filters quicker and easier to use, with less clicking required, allowing customers to implement filter options quickly. Many filters are now adopting a more interactive approach, such as on Jacamo:

Screenshot showing improved filter controls on the Jacamo website

4. Augmented reality

One of the biggest problems with online shopping is the lack of psychically seeing an item before purchasing. However, augmented reality has stepped in to help alleviate some of the problems associated with not being able to see a product.

Imagine being able to browse an eCommerce store, find a product you like, and then try it for size. Well, you can. Augmented reality has made it possible for you to see what a piece of furniture will look like in a room or how an item of clothing looks on you.

Using augmented reality on your eCommerce site allows you to incorporate visual images over the real world. Ever since IKEA made use of augmented reality on their IKEA Place app, many others have followed suit to create an interactive and engaging shopping experience.

Augmented reality at work in the IKEA Place app

5. Bold colours and striking typography

With more people spending a lot longer online, many websites have started to incorporate bold colours and striking typography to create eye-catching and appealing designs. The same goes for eCommerce sites too and is another growing eCommerce design trend taking in 2022.

More eCommerce sites will start to make much more use of bright and eye-catching colours to help create more memorable online shopping experiences. Also, with the psychology of colour, the right colour scheme can have a powerful influence on shoppers. Striking typography has also seen a rise, making much more use of large and bold fonts.

However, a crucial part of using bold colours and striking typography is subtlety. Keeping your use of colour and typography simple goes a long way in creating a much more visually appealing design for your eCommerce store. Here’s an example on Asos:

Screenshot showing use of bright colour and striking typography on the Asos website

6. Sculpturesque product photography

If you’re familiar with Bauhaus architecture, you’ll be familiar with the next eCommerce design trend taking hold in 2022. Ecommerce sites are starting to use images and photos of products in unique and interesting ways.

Sculpturesque product photography, another eCommerce web design taking hold in 2022, makes use of the Bauhaus cubist sculpture style to use product images with a geometric and abstract style. Sculpturesque product photos work very well with a minimalist web design style.

Sculpturesque product photography blends form and function together with the use of striking angles, bright colours, bold geometry, and expert use of negative space to create striking images, as seen here on Aesop:

Screenshot on sculpturesque product photography on the Aesop website

7. The human touch

Personalisation has become a big thing, especially within the last year, and the same goes for eCommerce sites. Adding the human touch to your eCommerce website is another eCommerce design trend taking hold in 2022 that can help improve conversions.

BCG found that businesses implementing an approach known as personalisation marketing can see a growth rate boost between 6 and 10%. Also, 78% of customers are more likely to buy from a brand again that uses personalisation, showing how impactful the human touch can be in eCommerce!

Personalisation on eCommerce sites can range from more personalised product descriptions to including testimonials, as well as personalised interactions with chatbots. The human touch extends more than just using the customer’s name. Using the same language as your customers is another great way to include the human touch, as seen on The Oodie:

Screenshot of a product page on The Oodie

Trying to stay one step ahead in eCommerce can be difficult, especially with the industry rapidly changing. Trying to stay on top of current e-Commerce design trends, however, will better prepare you to adapt to customers’ needs and ensure your eCommerce site continues to stay successful at driving conversions.

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