Remember the days before social media, when email ruled the waves? It seems like such a long time ago with the revered “You’ve got mail” notification now replaced with Twitter, Facebook and any number of social networks vying for your attention. So why should you care about email marketing, you’ve got social media covered right?
Email marketing is actually alive and well, and is in fact one of the most profitable forms of online marketing. When carried out correctly it can provide huge benefits for your business, all at a much lower cost than other forms of marketing.
What are the benefits of Email marketing?
1). Return on investment: Email marketing can provide you with a fantastic return on your investment. In 2011 the Direct Marketing Association claimed that on average email marketing returns £40 for every £1 invested, which is a higher ROI than any other platform.
2). Targeted marketing: The best way to utilise email marketing is to send only to people who have subscribed. This means the people you are sending to already know your brand and actually want you to contact them. This give you a great opportunity to up-sell new products and services, keep them informed about your brand and provide support to them.
3). Low cost: The cost of setting up and managing an email campaign is very competitive when compared to other forms of marketing, which makes this particularly appealing for small businesses.
4). Calls to action: Emails are a great way to include specific, targeted links to products, signups, competitions, surveys and any other key area of your website. For eCommerce websites it is possible to send links to specific products based on a user’s browsing history (look at Amazon) and take advantage of impulse buying.
5). Tracking: There are many email marketing tools out there, and some of them provide fantastic statistics. These enable you to see who has read your email and who has clicked on the links. It is also possible to integrate with Google Analytics so you can then view the customers journey once on your website. This is a great way of finding out what is working in your email and what isn’t working, so you can make improvements for future campaigns.
If you need a company to rely on to get the job done, look no further than Dreamscape Design. In the past we were constantly looking for companies to complete work with either no luck or ridiculous costs. Now we get small tasks and complicated projects done with out any hassle at all. Many thanks from the Hydrohobby Team.5/18/2017
Neville and the Dreamscape Design team are ultra-responsive and so efficient. I have used their web design and hosting services for many years and have no intention of going anywhere else.Every time I contact them with an issue to resolve, it is done almost immediately. I am based in Los Angeles and even with the time difference, they invariably resolve any problems without any downtime for my websites or services.I cannot recommend them enough, genuinely.12/04/2015
Dreamscape Design always managed to find improvements and optimizations in my website and never ever managed to let me down on so many different occasions. With competitive pricing and technical support. Would highly recommend it!5/09/2017
From the start Dreamscape Design were extremely helpful and detailed all our project requirements. It was important to find a company that knew exactly what they were doing and were able to provide a pleasant user experience, rather than doing a rush job and leaving us to fend for ourselves. Dreamscape provided us with fantastic communication, service and a service which has increased our website visitors and leads.1/23/2016
I have used Dreamscape for a number of projects over the years and they have always provided me a with fantastic level of service. They guide me through each project with their excellent communication skills and customer service, and the fact that I am based 300 miles away has never been a problem. I will continue to use Dreamscape's services and I am happy to recommend them to anyone who needs website work.3/02/2016
Everyone is very happy with the look and accessibility of our new website. We were dealt with in a very concise and professional manner and would recommend Dreamscape for anyone looking for a well presented and responsive WordPress website.12/16/2016
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