Are you looking at designing or re-designing your website? There’s a lot that goes into designing a website, from the planning stage to the testing stage, all before the website goes live. There’s also the choice of going with an in-house developer or a professional web design agency. If you want a website that helps improve growth and boost online results, you need to make sure you get your web design right. Here are 6 reasons you should consider hiring a professional design agency over an in-house developer.
1. Save time
If you are looking for a quick turnaround to get your new web design live, a web design agency will be able to deliver the goods within the shortest time. Designing and building a website is a time-consuming and demanding job, which requires the skills and experience of a team of people. This may include a designer, developer, content writer, tester. And depending on the size and complexity of the project, this list could get a lot longer. Time is money and the longer spent designing and building your website, the more it will cost you in terms of both money and customers.
With all the considerations of designing an effective website, someone in-house may well get in over their head and struggle to manage all the tasks. A web design agency will be able to get the job done in the shortest possible time, delegating tasks to different members of the team when required. Whatever type of website you are looking for, chances are the web design agency will have built one like it before. The web design agency will also want to get the job completed in the expected timeframe or they risk losing out themselves.
2. A mobile-friendly design
Around 56% of website traffic now comes from mobile devices. As more people are using their mobile devices to browse the web, optimising your website for mobile is essential. Failing to do this will not only cost you in search engine rankings, but you could be losing a lot of potential customers! A responsive and reliable website is essential to help drive conversions and create a seamless experience across all devices.
Someone working in-house may either ignore optimising for mobile or may create a separate version of your website, which can lead to duplicate content issues. A professional web design agency will work at creating a responsive web design that is suitable for all devices, without the need of creating multiple versions. A professional web design agency will also be experienced in using the latest technologies to help provide a more seamless experience across all devices. Some agencies may work with a mobile-first approach, by designing your website with mobile in mind first.
3. Search engine optimised
A significant part of your web traffic will no doubt come from search engines. If your website is not optimised for the search engines, you won’t rank highly. Having a website that is optimised for search engines involves providing a positive user experience, optimising content for keyword searches and having fast loading speeds.
Search engine optimisation (SEO) is ever-changing. In addition to knowing how you can optimise your website for SEO, there’s also the factor of maintaining your SEO in the future too. That’s something that an in-house team may not be able to accomplish. A decent web design agency will be aware of the factors that can help boost your SEO and will implement them during the web design process.
A professional web design agency can work with you and will understand your business goals when designing your website. From that, they will be able to suggest appropriate systems and features that help you to achieve your goals. Someone working in-house may not have your business goals at the forefront. An agency is also likely to have much greater expertise and experience working with a range of different clients.
A professional agency will already be well versed in the elements that go into designing a website, from web standards to coding best practices. Someone working in-house may not be as ‘up to date’ on this, which may require you to pay out for additional training. There’s also the concern of your domain, web hosting, and other services. A professional web design agency will be able to make sure everything works well together and will most likely have the systems in place to provide such services.
5. Greater possibilities for design
When you start thinking about designing or redesigning a website, you may have a very little clue or vision about what you want the website to look like. Apart from looking visually appealing, your website also needs to fulfil a lot of other factors. Finding the perfect balance between content and layout is tricky. A professional web design agency will be well versed in all the factors needed to create a great design.
If you want visitors to stay longer on your site, you need to have an elegantly designed website. A web design agency may be able to come up with different designs based on your needs, allowing you to choose. Someone working in-house may not have the time to provide more than one design. The agency’s prior experience will help in providing greater possibilities for designs, knowing what works and what doesn’t.
6. A more professional and trustworthy design
If you want your website to reflect your brand values and build trust, you need to have a professional and trustworthy design. A high-quality web design is a strong foundation to help drive leads and conversions. The better and more professional your web design looks, the stronger the impact on visitors. Creating a strong first impression helps build trust too. A web design agency will develop a website that is both professional and reflects the values of your brand.
Apart from creating a professional design, a web design agency will also work with you to develop other elements that help build trust. Even the smallest of changes can make a huge difference. A web design agency will be able to assist you in providing all the necessary elements that can help build trust, including the written copy and images.
Your website is an essential way to communicate with your current and potential customers. As a key tool for lead generation, you want to make sure that you get a well designed and professional website that will stand you in good stead for driving conversions. We have created thousands of websites here at Dreamscape for businesses across the UK and abroad. With our years of experience, we can keep up with current trends, and gain knowledge of upcoming trends, in order to apply them to your web design. If you would like to speak to someone about your next web design project, get in touch today for a friendly chat.