Inbound Marketing

Inbound Marketing Coventry & London

What is Inbound Marketing?

Search engine optimisation (SEO) is continually evolving and has changed considerably over the last few years. A large part of this is due to Google’s algorithmic changes. In order to make its search results more relevant to users Google has cracked down on spam and advanced in its ability to detect and remove low quality content.

It is worth remembering that SEO is a tactic and not a strategy. SEO needs to be used as part of a broader set of marketing tools and digital strategy. Inbound marketing is the broadly accepted industry term most professionals are adopting for this organic earned marketing.

What elements should make up my Inbound Marketing?

There is no single or correct way to do inbound marketing. Also, it is not just about distributing content everywhere across all channels available. The goal is to have a presence across all channels relevant to your audience. It may vary depending in your overall goal, but generally speaking your inbound marketing campaigns should be made up of the following: social media, content creation & distribution, analytics, click through optimisation (CTO), email campaigns, landing page optimisation and search engine optimisation (SEO).

Are inbound marketing results instant?

Successful inbound marketing takes time and effort. It is about building your brand online to be truly recognisable and remarkable. Google prefers brands and they receive preferential treatment when it comes to visibility in the Search Engine Results Pages (SERPs). Inbound marketing is about building that content and authority so you become a recognised and trusted brand. Inbound marketing is all about the long-term ROI and ensuring you use white hat tactics rather than deceptive, questionable black hat tactics, designed to trick and manipulate the Search Engine Results Pages.

Initial inbound marketing strategy process

No matter how fantastic your website looks, without traffic you are not going to generate any business. Our goal here is to achieve a measurable return of investment for you. Before we are able to make a start on crafting the right inbound marketing campaign for your business, we go through the following process:

Understand your business

In order to market your products and services effectively we need to understand what your unique selling points are? Why would a potential client choose you over a competitor? What are the products you offer with the highest profit margins?

Understand & research your customer base

Who is your typical customer? Why do they have a requirement for your product or service? Where do they tend to be based? What channels do they tend to use to find similar products and services? What are their browsing habits? What keywords are they using online?

Create your inbound marketing strategy

Using all the information gathered we create an optimal combination of marketing methods to target, reach, attract and engage your potential client base. The result will be driving qualified traffic to your website.

What content will be included my inbound marketing campaign strategy?

We will provide a written marketing plan that takes stock of your current position, and then lays out the specific strategies and activities that will be implemented to help your company reach your lead generation goals, within one year. The marketing plan will outline any current on-site SEO issues on the website. The plan will focus on traditional SEO techniques and improvements to your social media engagement, which plays an important role in Google’s ranking algorithms. The marketing plan will also outline all the recommended actions to take in order to increase the popularity of your website and remain top of the search engines. The plan will include traditional SEO techniques, a social media strategy, future website developments and content delivery.

The report will include:

  • Any recommended on-site changes
  • Link building strategy – we will identify high value, quality links. We will evaluate sites that your competitors are also linking from. We will also identify new linking opportunities which will set you apart from your competitors.
  • Social Media Strategy
  • Key phrase analysis & any on-site changes required in order to optimise for those phrases
  • Site crawl test
  • Rank report of all your key phrases
  • If you need a company to rely on to get the job done, look no further than Dreamscape Design. In the past we were constantly looking for companies to complete work with either no luck or ridiculous costs. Now we get small tasks and complicated projects done with out any hassle at all. Many thanks from the Hydrohobby Team.

    HydroHobby Hydroponics Ltd Avatar HydroHobby Hydroponics Ltd

    Dreamscape Design always managed to find improvements and optimizations in my website and never ever managed to let me down on so many different occasions. With competitive pricing and technical support. Would highly recommend it!

    Somdirectory. com Avatar Somdirectory. com
  • The team at Dreamscape Design are extremely professional, passionate about their work, and committed to what they do. They are available for you and are always able to help. Recently, we needed to update our school website to show recent changes in policy and they were able to update this quickly for us - thank you the team at Dreamscape 🙂

    IES Avatar IES

    From the start Dreamscape Design were extremely helpful and detailed all our project requirements. It was important to find a company that knew exactly what they were doing and were able to provide a pleasant user experience, rather than doing a rush job and leaving us to fend for ourselves. Dreamscape provided us with fantastic communication, service and a service which has increased our website visitors and leads.

    Albert Langston Avatar Albert Langston
  • I have used Dreamscape for a number of projects over the years and they have always provided me a with fantastic level of service. They guide me through each project with their excellent communication skills and customer service, and the fact that I am based 300 miles away has never been a problem. I will continue to use Dreamscape's services and I am happy to recommend them to anyone who needs website work.

    susaninredruth Avatar susaninredruth

    Everyone is very happy with the look and accessibility of our new website. We were dealt with in a very concise and professional manner and would recommend Dreamscape for anyone looking for a well presented and responsive WordPress website.

    Univent Systems Avatar Univent Systems
  • Neville and the Dreamscape Design team are ultra-responsive and so efficient. I have used their web design and hosting services for many years and have no intention of going anywhere else.

    Every time I contact them with an issue to resolve, it is done almost immediately. I am based in Los Angeles and even with the time difference, they invariably resolve any problems without any downtime for my websites or services.

    I cannot recommend them enough, genuinely.

    Paul Spacey Avatar Paul Spacey

Find out more about our online marketing services

  • This field is for validation purposes and should be left unchanged.

Related Articles

We’re on the move! Dreamscape Moves HQ to Coventry

It’s been a busy few months at Dreamscape. Not only have we been working hard on some exciting...

Using Hubspot CRM to capture leads and increase sales

Find out how the Hubspot CRM can streamline your business, capture leads and increase sales When...

Top 7 Web Design Myths Explained

Are you looking to have your first website developed, or perhaps you've already got a website and...

Web Design Tips: How to design the perfect landing page

Landing pages are an essential part of any website and should be included as a high priority...

How to hack your eCommerce business growth in year one

Ecommerce is a growing industry – this is a great time to invest in it and build your own online...

Check out some of our latest work

Next Steps – Request a free consultation

Make the first step in discovering how Inbound Marketing could benefit your business