Online marketing covers a variety of different methods to help market your business online and increase your website’s visibility. We have been providing online marketing services to our clients for many years and our knowledge of what works and what doesn’t work is second to none.
The best advice we can give to anyone looking to market their business online is don’t just focus your efforts on a single area of marketing (e.g. SEO, PPC), but incorporate as many as possible into your marketing plan. For example, SEO is a fantastic long term approach for increasing site traffic but can take some time to reap the rewards, where-as PPC is instantaneous. SEO and PPC are great at getting traffic to your site, but Conversion Rate Optimisation is the way to convert this traffic into sales. Once this traffic has converted into customers, email marketing and Social Media Marketing can be used to keep your customers enthused about your brand and provide support, leading to more sales down the line.
SEO is the primary method of achieving a long term increase in traffic to your website. The goal of an SEO campaign is to improve your search engine position so your website can be found when potential customers are searching for keywords relating to your products or services…
Pay Per Click
Per-Per-Click (PPC) is a popular form of online advertising and can play a key role in your digital marketing strategy. It differs from SEO in that you pay a fee each time someone clicks on your advert and is directed to your website, rather than driving traffic to your website using organically….
Social Media Marketing
We are all aware of the huge popularity and growth in social media, something businesses have been trying to tap into this revenue stream for some time now. There is no doubt social media can be a benefit your business, the big question is exactly how should you tap into this?…
Generally speaking Inbound Marketing campaigns should be made up of the following: social media, content creation & distribution, analytics, click through optimisation (CTO), email campaigns, landing page optimisation and search engine optimisation (SEO)…
Conversion Rate Optimisation
Conversion rate optimisation, is the methodology of maximising the rate of conversion on your website. This can take many forms depending on your website and your business. For an eCommerce shop a conversion would be a sale, an account signup, or a subscription to your mailing list….
So why should you care about Email Marketing? Because Email Marketing is in fact one of the most profitable forms of online marketing. When carried out correctly it can provide huge benefits for your business, all at a much lower cost than other forms of marketing….