We were approached by Hilltop Garden Centre in Coventry to take a look at their website marketing and help them reach more potential customers online. The main focus of the campaign was to increase online sales for garden furniture, however using our Inbound Marketing skills we identified that Hilltop Garden Centre needed to increase its overall brand awareness and authority as a local Garden Centre.
As a family run business, now owned by two brothers, Hilltop Garden Centre offer a very hands-on approach and pride themselves in offering a unique and personal service. Whilst working with their existing website did pose some restrictions, using online social media channels allowed us to reach potential local customers.
Our monthly Inbound Marketing solution gave Hilltop Garden Centre the flexibility they required and it allowed us to refocus on products during certain times of the year, for example their Christmas range and post-Christmas clearance.
- Steady organic increase in social media followers
- Increase in content reach via social media
- Social media interaction
- Increase in search engine ranking positions for identified key phrases
- Increase in Santa’s Grotto visits over the Christmas period
- Social media
- Content creation
- Content distribution
- Search engine optimisation (SEO)