The Manufacturing Technology Centre based at Ansty Park in Coventry opened its purpose built facility in 2011. The MTC provides manufacturing system solutions in an agile environment in partnership with industry, academia and other institutions. The facility at Ansty Park provides an unparalleled environment for the development and demonstration of new technologies on an industrial scale offering flexibility to their growing membership research partners.
The initial brief with The MTC was to setup relevant social media channels promoting their highly successful apprenticeship program. Our main focus was on Facebook and to kick start the campaign we opted on using sponsored posts. This campaign was successful in building up initial numbers and shares. At the same time we were also asked to help promote the Conferencing Facility which opened late 2015. We were also asked to carry out a website audit and online marketing plan for the new Conference Centre.
After the initial projects The MTC commissioned us to carry out monthly online marketing work. Using our Inbound Marketing skills we developed a cost effective marketing strategy that would evolve with our client and offer the flexibility to work alongside their marketing and graphic design team.
- Steady organic increase in social media followers
- Increase in content reach via social media
- Increase in search engine ranking position for the Conference Venue
- High volumes of apprenticeship applications
- Social media
- Content creation
- Content distribution
- Search engine optimisation (SEO)