Responsive Web Design

Responsive web design is now a necessity when it comes to web design. As people access the web using a variety of devices including desktops/laptops, tablets, phablets, smart phones, games consoles and TVs, it makes perfect sense to ensure that everyone viewing your site is enjoying an optimal viewing experience. Responsive web design means that your website will adjust, responsively, according the screen size of the device. This means that the site can be optimized for tablets and smart phones as well as standard desktop/laptop viewing.

Unfortunately many websites today are still not optimised for mobile devices and with mobile browsing having now overtaken traditional desktop/laptop browsing, there is no going back. If your website is not optimised for mobiles you will be losing out to your competitors and losing ground in the Search Engine Results Pages (SERPs).

User Behaviour

The behaviour of people accessing the web changes depending on the type of device being used. For example, people using a desktop/laptop tend to have a longer concentration span and are more likely to be carrying out more in-depth research. People using a tablet are more likely to be multi-tasking and therefore have more limited attention. People using a smart phone are more likely to be on the move and could be in the process of travelling, walking, or even out with friends in a pub. These factors need to be taken into account when designing for tablet and mobile users and simplification is the key to this. A simplified design with larger buttons, less options and a focus on leading the user quickly and easily to the key areas is essential.

Creating an effective website

Any website design company can create a decent looking website. Any online marketing agency can create decent content, however there are very few agencies out there that can create a fully effective website. This is because in order to have an effective website that will help grow your business, you need to draw on web design & development and digital marketing skills. Dreamscape Design bridges this gap and specialises in creating effective, measurable websites.

These are the key elements required to improve the effectiveness of any website. The relevancy and importance of each will depend on what you need from your website.

Is responsive web design just a marketing term?

No, Ethan Marcotte originally defined the term to describe a website that responds to the needs of a user and the device they are using.  Screen sizes will always be changing so it is important that your website can adapt to any screen size, today or in the future. This is a clear benefit from designing a website for desktop and a separate mobile version. Whilst developing a separate mobile website for your existing site may be the lower cost option, it is not the best option, as it could require making changes on 2 separate websites with every content update. Also mobile versions of websites tend to be a simplified version of the main website, stripped down to the bare essentials, and placed on a separate sub-domain. If mobile usage is higher than desktop usage, why should the mobile version of your website not contain all the information as your desktop website? Using a separate sub-domain also reduces your domain authority and will mean you have two domains to market. A responsive website is also Google’s preferred method for developing a website, so if you want to be listed high in their search results it makes sense to follow their guidelines. Check out the following article on responsive website design as Google’s preferred mobile configuration.

How can we help?

We were around during the infancy of the web, when animated gifs filled our screens and 56k modems were used to access the Internet. We were around when Alta Vista and Alltheweb were the search engines of choice and Google was unheard of. Our years of experience have given us a deep understanding of online and offline marketing, and we have as good an understanding as anyone within the industry, about current and future web trends.

We understand that developing a new website is a big commitment so selecting the right agency is imperative. We pride ourselves on being a reliable, knowledgeable and reputable agency and since 1999 we have been building and promoting countless successful websites for our clients. We will help you achieve your goals by providing support, guidance and a complete website solution. We aim to provide a painless, professional experience and aftercare support to ensure your website is performing and giving you a return on your investment.

Find out more about our responsive design services

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