Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

SEO (or search engine optimisation) is the primary method of achieving a long term increase in traffic to your website. The goal of an SEO campaign is to improve your search engine position so your website can be found when potential customers are searching for keywords relating to your products or services.

The first step is to develop a keyword strategy. This involves finding out exactly what potential customers are searching for, the frequency of these searches and the difficulty of achieving high positions for the keywords. The next step is to optimize your website for these keywords and key phrases, and develop a content strategy to improve your website’s relevancy and authority within your industry. It is an ongoing process which can take time, but the rewards are huge and are definitely worth it.

What benefits can I expect?

A badly optimised website can see improved rankings within a matter of days, once optimised correctly, especially for niche industries. However, realistically you are looking at between 3 to 6 months to see significant improvements such as a first page SEO position, particularly for competitive industries. Once your website is on the first page, traffic increases exponentially according to position, with first position getting between 30% and 35% of all clicks, 12% for third position, and 9th and 10th falling to 2%. So getting onto the first page is the initial goal, which will generate a noticeable increase in traffic. After this any increase in position will reap greater rewards, with the holy grail of “first place” being the ultimate goal.

What can you use an SEO campaign for?

  • eCommerce sales
  • Lead acquisition
  • Branding
  • Reputation management
  • Influence opinion

We have spent years managing successful SEO campaigns for clients spanning the UK, from Coventry to London, Cardiff to Glasgow, and further afield to Europe and the USA.

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