Search Engine Optimisation (SEO)
SEO (or search engine optimisation) is the primary method of achieving a long term increase in traffic to your website. The goal of an SEO campaign is to improve your search engine position so your website can be found when potential customers are searching for keywords relating to your products or services.
The first step is to develop a keyword strategy. This involves finding out exactly what potential customers are searching for, the frequency of these searches and the difficulty of achieving high positions for the keywords. The next step is to optimize your website for these keywords and key phrases, and develop a content strategy to improve your website’s relevancy and authority within your industry. It is an ongoing process which can take time, but the rewards are huge and are definitely worth it.
What benefits can I expect?
A badly optimised website can see improved rankings within a matter of days, once optimised correctly, especially for niche industries. However, realistically you are looking at between 3 to 6 months to see significant improvements such as a first page SEO position, particularly for competitive industries. Once your website is on the first page, traffic increases exponentially according to position, with first position getting between 30% and 35% of all clicks, 12% for third position, and 9th and 10th falling to 2%. So getting onto the first page is the initial goal, which will generate a noticeable increase in traffic. After this any increase in position will reap greater rewards, with the holy grail of “first place” being the ultimate goal.
What can you use an SEO campaign for?
- eCommerce sales
- Lead acquisition
- Reputation management
- Influence opinion
We have spent years managing successful SEO campaigns for clients spanning the UK, from Coventry to London, Cardiff to Glasgow, and further afield to Europe and the USA.
Everyone is very happy with the look and accessibility of our new website. We were dealt with in a very concise and professional manner and would recommend Dreamscape for anyone looking for a well presented and responsive WordPress website.12/16/2016
Neville and the Dreamscape Design team are ultra-responsive and so efficient. I have used their web design and hosting services for many years and have no intention of going anywhere else.Every time I contact them with an issue to resolve, it is done almost immediately. I am based in Los Angeles and even with the time difference, they invariably resolve any problems without any downtime for my websites or services.I cannot recommend them enough, genuinely.12/04/2015
From the start Dreamscape Design were extremely helpful and detailed all our project requirements. It was important to find a company that knew exactly what they were doing and were able to provide a pleasant user experience, rather than doing a rush job and leaving us to fend for ourselves. Dreamscape provided us with fantastic communication, service and a service which has increased our website visitors and leads.1/23/2016
Dreamscape Design always managed to find improvements and optimizations in my website and never ever managed to let me down on so many different occasions. With competitive pricing and technical support. Would highly recommend it!5/09/2017
If you need a company to rely on to get the job done, look no further than Dreamscape Design. In the past we were constantly looking for companies to complete work with either no luck or ridiculous costs. Now we get small tasks and complicated projects done with out any hassle at all. Many thanks from the Hydrohobby Team.5/18/2017
I have used Dreamscape for a number of projects over the years and they have always provided me a with fantastic level of service. They guide me through each project with their excellent communication skills and customer service, and the fact that I am based 300 miles away has never been a problem. I will continue to use Dreamscape's services and I am happy to recommend them to anyone who needs website work.3/02/2016
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