Social Media Marketing
We are all aware of the huge popularity and growth in social media, something businesses have been trying to tap into this revenue stream for some time now. There is no doubt social media can be a benefit your business, the big question is exactly how should you tap into this? And which social media sites are the most relevant to your business?
Social media sites attract different demographics and this in turn will determine which ones are most useful for your business?
Which Social Media sites are right for your business?
Snapchat: 60% of Snapchat users are based in the United States and are under the age of 24, and over 3 quarters of its users are under the age of 34. This makes it the perfect platform if you selling to millennials.
Facebook: Approximately 2 thirds of Facebook users are between the ages of 25 and 54, so generally speaking it attracts an older demographic than Snapchat (only 9% of Facebook users are under 25). Facebook can be a valuable tool if your company targets a slightly older market, particularly as almost half of all Facebook users check their account several times a day.
Twitter: Twitter has proved to be a great marketing tool for many businesses, if used correctly. The ability to search for conversations relating to your industry and make connections is a very useful tool. However, many large organisations have found that Twitter is best utilised as a customer support channel, allowing support requests to be dealt with in real time. This can pay huge dividends to your brand image, allowing positive customer support to be shown live and stored on your branded support page.
LinkedIn: LinkedIn is a network for professionals and is therefore best suited to companies providing B2B products and services. Using LinkedIn groups to discuss, connect and promote can be an extremely beneficial method of targeted marketing. The key is to locate the correct groups which relate sufficiently to your offering.
It is worth mentioning that the key to social media marketing is not to make the “hard sell” but to use the platforms to connect with relevant people, provide support, or increase brand awareness. Social media marketing is a “long game” rather than a “quick fix” approach, but should be considered a necessary part of your overall digital strategy and can, over time, provide huge rewards if managed correctly.
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