Inbound Marketing
Inbound marketing enables you to attract high quality leads to your website by providing them with useful, relevant and helpful content. Attracting, engaging and delighting is the inbound methodology which in turn will convert your clients into your strongest brand advocates…
Inbound – The Proven Methodology to Grow Your Business
Hard selling techniques are no longer as effective as they once were. Today’s online buyers have unlimited choice at their fingertips, easy access to information, and the power to alienate your brand if you make one wrong move. If you’re a Business Director or Marketing Manager this can be pretty scary, but it needn’t be. It just requires a different approach to marketing, sales and customer care.
With the abundance of data we now consume, buyers’ time and attention is increasingly limited. If you don’t give your buyers exactly what they want, when they want it, they will go elsewhere. Inbound Marketing is about attracting potential customers to your website by providing valuable and insightful content. By targeting prospects at each stage of their buying journey, you can address their needs, solve their problems, and build trust and credibility in your brand.
What is Inbound?
The inbound methodology is about attracting, engaging and delighting your website visitors. By building credibility and trust in your business, your customers will become your biggest brand advocates.
There are 3 stages that make up the Inbound Marketing process – the attract stage, engage stage and delight stage. The flywheel diagram above represents the growth of your business and the momentum created when each stage is working in harmony. If you create and maintain happy customers, these customers will help your business to grow through loyalty and word-of-mouth. In contrast unhappy customers can cause damage to your brand, slowing the growth of your business.
Attract
To turn prospects into leads and leads into happy customers, you need to target the right customer with the right content, at the right time. By creating a content strategy perfectly tailored to your buyer personas’ needs, you can provide them with solutions to their problems, right when they need it.
Engage
Engaging with prospects is the key to converting them into potential leads. Landing pages, content offers and conversion tools can all be used to grow interest in your brand. Remember, it’s not about hard selling. It’s about solving your potential customers’ problems and building long-lasting relationships.
Delight
Keeping your customers happy is the key to a successful business. To achieve this your marketing, sales and support teams need to work in harmony. By delivering the right message at the right time, you can ensure your customers stay loyal, refer their friends and spread the word about your business.
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