What We Do
Pay-per-click advertising (which includes Google Ads, previously known as Google AdWords, Facebook Advertising and Bing Ads) is the most profitable and popular form of online advertising. On Google, 46% of clicks go to the top three paid ads on the Search Engine Results Page. Paid search ads increase brand awareness by 80%.
Pay-per-pay-per-click advertising is also complex, time-consuming and changing all the time. We have assembled an in-house team with the necessary PPC management skills and expertise to manage complex campaigns.
As a PPC agency Coventry, we can dramatically increase your Conversion Rates and improve your Pay Per Click campaigns. We have a track record of rising conversion rates from less than 10% to over 40%.
Our Approach to Google Ads Management
It’s all about you doing the talking and us listening. We want to discover as much about your business as possible. Your pain points, your goals and any current marketing difficulties you may have.
Research Your Competition
We respect your competition and do not take their marketing efforts for granted. We take the time to understand your industry. We use industry-leading software to research and analyse your competitor’s digital advertising footprint.
Research Your Account
If you are already running paid advertising campaigns, your account will contain valuable data. We research and wade through all your data in search of useful trends to guide our strategy.
Campaign Strategy & Creation
We develop your campaign strategy using all our gathered research and create an effective PPC campaign. With our attention to detail, we will develop campaigns that maximize profitability, increase your ROI and will scale well. We have developed several templates and calculators to demonstrate how changes in campaign strategies, promotions and conversion rate improvements can yield much higher profits for your business.
Optimise > Enhance > Repeat
As more campaign performance data is gathered, we will make any necessary changes and tweaks. We A/B split test, so your campaign is always moving forward and being enhanced. We aim to seek out new opportunities constantly. Even with an optimised campaign, our work isn’t done. We continue to improve performance and then repeat the cycle.
Our PPC Management Code to Success
When managing your paid adverts, we are confident that we will outperform our competitors. We are also pretty sure that we are one of the best agencies to work with, and here’s why:
We want to work with you, not for you
We understand that all healthy relationships are built on trust. When campaigns are running well and overperforming, you will be obsessed with us. In the early stages of a campaign, though, we must prove ourselves. Also, what if there is a slump in a campaign? This is where we rely on transparency. When we are required to be brutally honest and straight to the point, we will be.
We are not here to make promises or excuses. What we will do is work damn hard on your campaigns!
Applying Statistical Analysis to Solve Problems
Any PPC agency or automated script can make assumptions about what works and what does not. We are different. We take the extra step and like to solve why. Our goal is not just to find out what works but to find out why something works and how it can be replicated.
We advocate multivariate tests, and all our decisions are based on data, not guesswork. We understand that the buyer journey is complex. As a team, we are determined to research, collect data, understand and know your buyer’s journeys so we can provide the optimal mix of ad frequency and messaging over time to convert your users to buyers.
ROI and Conversions
How people interact with your ads, brand, and website is a factor in the types of messaging and advertisements they respond to. Effective advertising will tell a story about your brand and showcase your value proposition. Websites are bad at converting! This makes your landing pages even more significant. When you are spending money on paid search, you need to ensure that you are doing everything you possibly can to convert this traffic into leads and customers. Your website should not only be visually appealing, user-centric, optimised and transparent in its messaging. It needs to be optimised for conversion rate! We have a wide range of tools and experience to effectively communicate your brand’s message and optimise your online assets for success. We understand design and user experience, so Conversion Rate Optimisation is second nature to us. Source: Monetate
Don’t let your online assets stagnate!
You should seek a partner who will work continuously with you and try to outperform your competition consistently. Our strategy revolves around developing a campaign structure that can scale over time. We work with you to grow your business through paid advertising.
We want to earn your business, so we are never complacent or will let your campaigns stagnate.
Our AdWords Campaign Management Tech
We wouldn’t be able to help our clients’ Google Ads campaign outperform their competitors if it wasn’t for these tools and technology:
Don’t Take Our Word For It!
Get in Touch
Want to find out more about Pay Per Click? Send us your details and we’ll be more than happy to discuss your options with you.
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