How your social media strategy can boost SEO

How your social media strategy can boost SEO

SEO and social media may seem like entirely different digital marketing strategies at first glance. However, the two have a much more important relationship than you may initially realise. Let’s explore this in more detail and investigate how your social media...
A guide to creating an effective SEO strategy 2024

A guide to creating an effective SEO strategy 2024

SEO (or search engine optimisation) involves optimising your website (both onsite and offsite) to gain greater visibility in the search results. Creating an effective SEO strategy requires keeping up to date with the all too frequent Google algorithm updates and a...
A beginner’s guide to responsive web design

A beginner’s guide to responsive web design

As mobile traffic continues to increase, ensuring your website is optimised for all devices is essential. Now the dominant source of web traffic, you are missing out on valuable leads if your site is not fully optimised for mobile. A responsive web design is one way...
11 Google Search Console features essential for SEO

11 Google Search Console features essential for SEO

Google Search Console is a popular tool for SEO professionals and website admins. Despite this, many businesses have never benefitted from the features it offers. We look at 11 Google Search Console features essential for SEO to help you boost your organic rankings....
A guide to strategic use of colour schemes in web design

A guide to strategic use of colour schemes in web design

There’s much more to using colour in web design than aesthetics. Your choice of colour can significantly impact users’ feelings, engagement, and emotions. To do this effectively, web designers need to utilise colour theory and schemes strategically. While colour...
Everything you need to know about grid layouts in web design

Everything you need to know about grid layouts in web design

Grid layouts have been around for a long time, way before the Internet. Newspapers as early as the 19th century used grid layouts for their prints. Nowadays, web designers use grid layouts in web design to create stylish and visually appealing website designs, so this...
The difference between UI and UX and why it matters

The difference between UI and UX and why it matters

User experience and user interface are two components of web design. While similar, the two have distinct differences that set them apart. Given the similarities between the two, many people often confuse them. In this blog, we set out the difference between UI and UX...
Ecommerce UX: Must-Know Best Practices and Principles In 2024

Ecommerce UX: Must-Know Best Practices and Principles In 2024

Your online store’s success hinges on more than just what you sell—it’s about how you sell it. eCommerce UX makes shoppers stay, browse, and buy instead of bouncing off to a competitor.  This guide cuts straight to the chase. It’s packed with...
Answering your popular questions on SEO

Answering your popular questions on SEO

SEO is a digital marketing strategy that helps websites grow their online reach and presence. However, there are many elements and tactics that you can use as part of an effective SEO strategy. To help you better understand the process and expectations, we’ve answered...
12 effective digital marketing strategies for small businesses

12 effective digital marketing strategies for small businesses

Digital marketing is crucial in helping businesses of all sizes build a strong online presence. Yet many small businesses won’t have sufficient resources to initiate bold marketing campaigns. Instead, smaller businesses will require cost-effective methods that target...