You are probably aware of the saying ‘content is king’, right? That’s because content marketing is a vital ingredient of any digital campaign. Not only in answering your audience’s questions but also in building trust, generating leads, and improving conversions. To...
Your website plays a crucial role in attracting leads and boosting conversions. When 41.6% of users state that web design is the top criteria for determining a company’s credibility (according to research by Stanford University) this shows just how important a factor...
The way people buy things is much more complex in today’s digital landscape than ever before. With more information available at our fingertips, customers want to be well informed before making a purchasing decision. In fact, before making a purchasing decision, 76%...
Web design can be tricky. There are many elements to balance and get right to create a positive user experience. Whether it’s elements to try and encourage users to engage or interact, creating a visual and aesthetically pleasing design, or making sure your website...
You’ve got the dream website, or so you thought. You’ve spent ages trying to get a website with a professional design, compelling copy, and nice features. Except, the traffic you are getting on your site isn’t going anywhere but off your page. You are failing to...
WordPress is the most popular Content Management Systems (CMS) available to bloggers and website developers. It is estimated that around 455 million websites use WordPress as of 2021. One of the biggest advantages of using WordPress is the simplicity of optimising...
AIDA is a consumer behaviour sequential model that while traditionally used for marketing and advertising, can be applied to web design. In today’s digital landscape, web developers and designers ‘in the know’ use AIDA to make their websites more appealing and...
Heatmaps are a tool that you can use in web design to help determine user behaviour and improve your user experience. While similar ideas are used for other behavioural research, heat maps are an essential tool used web design to improve and optimise the user journey....
Meet buyer personas. Just the same way your customers meet your brand, a buyer persona gets you familiar with your ideal customers. Think of it as getting to know a friend. If you are not using buyer personas already, you should be. You can gain far more from creating...
The lead generation process plays a significant role in inbound marketing. If you want to attract more customers, you need to look at generating leads. The days of broadcasting a marketing message to the masses in the hope of gaining customers are gone. Marketing has...
![Buyer persona: the role in inbound marketing [infographic]](https://dreamscapedesign.co.uk/wp-content/uploads/2022/02/Featured-image-1080x675.png)
