What does it take to run a successful Inbound Marketing campaign? It takes great content, plenty of research, the right knowledge and skills, and a strong team of inbound marketeers. But that’s not all… As with any skilled trade, you need the right tools to get the job done properly. There are loads of inbound marketing tools on the market to make your job easier, covering lead generation, project management, user analytics and content creation. But with such a huge range of tools available, which are the best?
We have compiled, just for you, the top 5 Inbound Marketing tools that will help you deliver a successful campaign for your business.
Hubspot – the mother of all Inbound Marketing tools, is an all-in-one suite which will help align your marketing, sales and support processes. Its range of tools include Customer Relationship Management (CRM), Content Management System (CMS), User Analytics, Management of Landing Pages and Call-To-Actions, Lead Nurturing, Automated Emails, plus loads more. If you’re looking to implement an Inbound Marketing campaign, Hubspot has all the tools you need to capture leads, track conversions and streamline your campaign.
There are various packages available depending on your requirements and the size of your marketing budget. What’s more, the CRM is completely free to use!
Hotjar provides you with the insights you need to fully analyse your users’ behaviour. It tracks clicks, taps and scrolling behaviour and serves this to you via Heatmaps and Visitor Recordings. This enables you to analyse on-page behaviour, learn what your visitors like and dislike, and identify any issues they may encounter. Hotjar allows you to setup conversion funnels to identify where users are leaving your site and where improvements are needed. Another great feature is the ability to create user feedback, polls and surveys to integrate into your website to get to know your audience even better.
Subscriptions start at €89.00 per month.
What can I say about Google Analytics that you don’t already know? It’s been around for years and is the analytics software of choice for many businesses throughout the world. And there’s good reason for this… It provides unparalleled website visitor statistics for free and is constantly improving, now providing real-time user data.
There’s also a growing range of marketing software which works in conjunction with Google Analytics, providing you with the necessary data to make crucial, well-informed business decisions.
Subscriptions are FREE so if you’re not already using it, better get started!
Landing Pages are the bread and butter of your Inbound Marketing campaigns. Unbounce understands this and is the leading platform on the market for creating and managing beautiful landing pages which convert. Unbounce allows you to create custom landing pages either from scratch, or from their range of templates, all perfectly crafted and customizable for your business. The system also provides A/B testing functionality to get the best out of your pages. And, you can even dynamically customize content based on your users’ search intent, to improve relevance and increase conversions. Fantastic or what?!
For conversions Unbounce really does have all bases covered – In addition to landing page management, you can also create pop-ups and sticky bar call-to-actions (CTA) to take advantage of those conversion opportunities.
Packages start at $79.00 per month.
Optimizely is an A/B testing and website experimentation platform, and focuses on optimization and improving website user experience. It is a robust system catering for the needs of small businesses right up to multi-national corporations, allowing multiple experiments to be carried out at the same time. It has been setup to allow people with no coding knowledge to carry out A/B experiments and also has a free educational section with courses on how to achieve optimal results.
Packages start at $89.00 per month.
these are the 5 tools that we feel provide the best resources to help deliver a successful Inbound Marketing Campaign. However, there are many more Inbound Marketing tools available on the market and it is always worth reviewing your options before you make a decision. We understand that businesses have unique requirements and you may find alternative niche platforms that are more suitable to your needs.
To find out more about Inbound Marketing, get in touch with our team for a friendly, no-obligation chat.